Historic agreement between CIE Inc., Harrah’s Interactive former owner of the WSOP brand, Microgame and Spa to be responsible for brand promotion in Italy WSOP: all promotions, including live and online satellites will therefore from now on exclusive poker room leader of the Italian market.
From today, then the Microgame Poker Network, which has about 120 different skins can organize live events using the name WSOP satellites and possibly even live to bring players to Las Vegas for the World Series tournaments also will be responsible for pre- registrations and reservations in respect of Italian players.
“This agreement is a logical step in our European expansion and world, the goal is to partner with leading local firms that allow us to grow the WSOP brand,” said Mitch Garber, CEO of the ICE. “Microgame is an undisputed leader in Italy and surely together we can grow the poker market.”
“We are honored to have been chosen as exclusive partner for Italy,” said Fabrizio D’Aloia CEO Microgame “The People’s Poker Network, powered by Microgame, is trying to maintain its leadership position in the Italian market and we are very excited to offer our customers something unique. The WSOP has over 40 years of history, and then opens an important chapter because of this alliance. “
The President of Microgame / People ‘s, Fabrizio D’Aloia, does not hide his enthusiasm: “It’ a success projecting our poker room on the top of Olympus. A climb unthinkable only a year ago when the world debut of “live poker” on a cruise ship en route to Barcelona. The incredible achievement that we cut, in fact, was born thanks to the uncontrollable growth of our People’s Poker Tour, just from that event, he took his first steps. “
“We are already at work – continues Fabrizio D’Aloia – to promote exchanges between our businesses, live or online as they are, and the giant overseas. Our schedule will be expanded shortly to dedicated tournaments was pointing straight at Nevada, and our Poker Tour will include, in addition to the great prizes that already distributes inputs everything in the universe including the WSOP, no matter whether within or beyond Atlantic. “
In the immediate plans of the company, a PPT 2011 on five stages, and that will be enriched with new tables designed for the new American frontier. “
Engagement with the WSOP has an immediate consequence: the rise of the People’s Poker Tour Meanwhile, the steps, which are at least four to five. Then the number and quality of events, which are welded closely with the World Cup in Las Vegas. From now on, to win will be worth twice: who won the Main Event, the trip added to the trophy and entry to the WSOP main event. It ‘s just the first of many opportunities: at each stage will surely play at least a side event that points to the capital of Nevada, and even the VIP table television will be reformed in such a way, that win, in turn, participation in the WSOP.
These are the conclusions of Fabrizio D’Aloia: “The agreement with Harrah’s marks the definitive entrance of People’s Network among the major players in the poker world and consecrates our platform as a hotbed of the game, and players at the tables green more selective. Do not forget that this twinning, the Americans, was first and foremost an investment trust. We will be at. “